Business Statement

A business statement is a short, clear description of what a company does, who it serves, and why it matters. It helps guide the company’s decisions and shows people what the business stands for. A good business statement is important because it helps keep the company focused and makes it easier for customers to understand what they offer. For example, Google’s business statement is “to organize the world’s information and make it universally accessible and useful.” For a small business, like a local bakery, a business statement might be, “We provide fresh, homemade bread and pastries to our community every day.”