What is that: 

A business statement is a short, clear description of what a company does, who it serves, and why it matters. It helps guide the company’s decisions and shows people what the business stands for. 

Why it’s important: 

A good business statement is important because it helps keep the company focused and makes it easier for customers to understand what they offer. 

Example: 

Google’s business statement is “to organize the world’s information and make it universally accessible and useful.” For a small business, like a local bakery, a business statement might be, “We provide fresh, homemade bread and pastries to our community every day.”