Business Model

The Business Model Canvas is a visual tool that helps businesses map out the key elements of how they create, deliver, and capture value. It’s made up of nine building blocks that give a clear, simple overview of a company’s business model.

The Business Model Canvas is important because it allows you to quickly and easily understand all aspects of your business on a single page. For example, a small online clothing store might target fashion-conscious customers (Customer Segments), offer trendy and affordable clothing (Value Propositions), and sell through its website (Channels), while managing customer service through social media (Customer Relationships). This helps the store stay organized and focused on its goals.